I think I can say from my experience at Veterans Affairs Canada, and now in this position, that corporate Canada has stepped up pretty well. I think that through a lot of work, both Veterans Affairs Canada and the Department of National Defence have gotten a lot of corporate partners on side.
My word of caution about those types of commercials and advertisements is that sometimes too much exposure scares away a potential employer. We talk about operational stress injuries, and it's an umbrella term. It can mean anything from anxiety to full-on, full-blown PTSD and the gamut of everything in between.
I think we need to educate the public that we have soldiers on whom we've spent millions of training dollars, who have learned loyalty, command, respect, dedication, and those types of attributes that are wanted by any organization, whether it's private or public. I think that's what we need to be promoting. These people who do experience OSIs are day-to-day operationally fully functioning; they have maladies, and they suffer through them.
My caution is that not every soldier leaving the Canadian Armed Forces is broken. There are 5,000 to 6,000 releasing every year; about 1,400 are releasing medically—that's about 600 because of service, 900 not—so there are people with a lot of attributes and capabilities who are just walking out the door and could be picked up by anybody. That's my word of caution about those types of things.