I'll introduce my colleague, Russ Mann, who's a vet. He's working with us on this project, and he can perhaps add to the answer.
One of the things that happens is that the academic researchers who gather all this information report in their academic journals. It could be of benefit to people on the ground. We do a lot of knowledge translation from the research that's being done, so that the experiences can be translated to service delivery.
When I say “evidence based”, it means taking that evidence and making it part of a new program, or a new way of delivering services, to better meet the needs of those who are seeking support. For “evidence informed”, it might be something creative or innovative that nobody has ever done before, but we can bring it back to research and back to researchers. We make that bridge so that people aren't just going off with good intentions, but perhaps in the wrong direction.