I suspect that there are a number of challenges. One, and the committee has certainly talked about it, is the complexity of the programming. I think that's one challenge. Another is recognizing the demographic spread of veterans. The 85-year-old veteran may not spend quite as much time on social media as the 20-year-old veteran, so he or she is not getting information necessarily from the Internet, although their caregivers, their daughters, and their sons may be getting it in that way.
The long and the short of it is that the challenge lies in ensuring that we're reaching out through as many mediums as we can, that we're simplifying the message, that veterans trust us to provide the care, compassion, and respect they deserve, and that they have access to benefits in an effective and expedited way. I think that's essentially the challenge we face.