Knowing that many people don't understand what treatment is, one very successful social media thing that we did recently was a community-based webinar with two lived-experience veterans who have been through our mental health system and who talked about their experiences. We were very careful about how we did that. In the first month, we had over 1,000 views of the webinar, and it was seen in 22 countries, which is the bit that surprised us. It's a different way of trying to talk to a younger audience in a safe way, but it's about getting over that barrier of “what is treatment, is it scary, and how do I access it?”
On June 7th, 2017. See this statement in context.