Yes, sir.
We actually partnered with our regional chamber of commerce and our economic development corporation to use the same branding they deploy to companies and to workers all over the United States and the world to engage them and attract them to come to Houston. At the end of the day, when they transition out of military service, veterans are what our Department of Labor refers to as displaced workers. We are coming from places like San Diego, Japan, Germany, or Norfolk, Virginia, and we are coming to places like Houston, which don't have a military installation or a flagpole to return to, so to speak.
We are really trying to make sure we are selling our community—the economic and housing opportunities, the great schools, and all the fun stuff to do. The average age is 31. Who doesn't want to return to Houston—apart from all the flooding, mind you, when a hurricane comes through, but that's something that I think we handled very well, considering the situation.
It's really about partnering. Don't reinvent the wheel. I am big on that, and they say it a lot in the Marine Corps. If you engage those activities that are.... Our regional chambers of commerce and economic development corporations are the best in the business at getting people to come to Houston, companies and workers. We can just put a military twist on it and use that same branding.