This is multi-faceted. We have a closed Facebook community that we talk to. We use email and all the media relations that we can come up with. For the spectrum of family programs, for instance, under the Canadian Forces morale and welfare services, we have a Canadian Forces appreciation program. We'll use that list for mailing out. We have about 100,000 veterans on that list. Veterans Affairs is contacting all their known veterans. We are dealing with publicity in the local area and using good old-fashioned word of mouth. It is, then, multi-faceted, to try to reach out so that people are aware.
On February 13th, 2018. See this statement in context.