I take note of your comments, and I will take them back.
I just want to point out that we have been working on an outreach strategy. There is an advertising part of it, but we also use social media, and we also work with our local partners and folks on the ground to get the word out to organizations that help and reach out to veterans. The strategy is not just focused on advertising or relying on the local media available. It's a much more extensive, exhaustive strategy.