I think the first thing we've done is attempt to change the culture of our front-line staff, which is something I think we talked about. I went to Charlottetown on day two, I think, and spoke to them. I think I might have mentioned this to the committee the last time I appeared here, but it's important to reiterate that we want them to be proactive. Don't hide the benefit of service because we're looking after the bottom line. Obviously, we want to keep an eye on that, but it's really important that we put the benefits and services in place to make sure people can avail themselves of them, right?
We're letting our front-line staff know to ask the questions they need to ask to make sure the veteran or caregiver or family member is availing themselves of everything we're working hard to fund for them. Hopefully, that culture change.... Actually, it's not hopefully: that culture change is taking effect, because word has gotten out.
There are days that, as minister of this department, I can tell you that Facebook and Twitter are the bane of my existence, but it can be very effective on the flip side in getting the word out; and the word has gotten out that (a) these new benefits and services are available, and (b) we will work hard to make sure you get them.