Yes, I think that's basically been the theme of our museum from day one. I don't know if somebody else has done it now, but we certainly were the only museum that had a youth circuit going through it, for example. It was specifically designed for people four feet tall.
We've maintained that throughout. We've done it today with the Peter and Madeleine theme, and so forth. Yes, we've addressed that. We address it in terms of the interactions of the local population of French kids, who basically do the commemorations, plant the flags and do those kinds of things. From the beginning we've had very much a youth-focused orientation.
To the point about financing, essentially we have a vibrant museum that we're trying to make better all the time. When we look at a project, for example, like our expansion project, it's to accommodate the extra visitors we're getting and can anticipate. It's also a project that gets us closer to that goal of sustainability in financing. Basically, we're talking about expanding our boutiques so we can sell more goods and make more money. We are also going to expand into a coffee shop that will bring in additional revenues. The net result of all of this—and there's a business case to say this—is that we're going to spend this money, but we're going to get it back over time and make for a better visitor experience.
We're a little different from Vimy, which doesn't charge and can't charge. It's a different animal. We basically can and do operate our facility as much like a business as we can.