It will be a little easier for me.
The message is very strong.
The glue that holds Canada together often is our history. We have to have a shared mutual history for that to be successful. As we all recognize in this room, the military history of Canada is an essential part of that.
Getting that message out to new Canadians is a challenge. I've met many of them. They embrace Canada when they come to Canada, and they embrace our history when you tell it to them. You just have to find the communication paths that get them educated on what our history is and they will relate to it. They will grow with it.
That's the challenge. It's not the million visitors we put through the Juno Beach Centre who are the key. Those visitors are often our stakeholders. You're selling to the already convinced. It's the others who haven't come that basically represent the challenge. I think that's the communication part of today. We have so many opportunities to reach people today. There has never been a better time to be in the position of trying to get that message out. It will resonate. We just have to keep pushing at it.