The first thing I would suggest is to make sure that we don't lose anything in terms of the physical presence that we have overseas or in Canada, and that's critical because once we lose that...the Vimy centre, for example.
Second, put monies and efforts through the organizations to fund the communications in a manner that the people who we're trying to attract and educate are listening. That would use social media perhaps much more than we have collectively done in the past.
Third, I would encourage you to help incentivize, or encourage, at least, private sector involvement in the kinds of things that we're speaking of today. I think there's a great demand for that and also a responsibility of the corporate community to stand tall and pay their respects, if you will, through these commemoration activities.