Through the chair, the biggest gap that we have with small businesses is that these businesses don't think about veterans. The average Canadian who is not connected to anyone who has service doesn't really think of veterans or our men and women who are serving. It's not that they necessarily have a bias one way or the other about hiring or not hiring veterans; they simply don't think about them. The more we can raise awareness of this hidden talent pool, the better it will be in terms of being able to help with labour shortages that they are desperately trying to solve.
At the same time, on the veterans' side, veterans don't know very much about small businesses either. They don't know what small businesses do. They don't know what jobs are available there. They hear lots about certain types of jobs but not a lot about the rest of the full spectrum of where Canadians live and work.