I would group my answer into two areas: one is preparing for the arrival and retention of veterans within the private sector. I think there's a lot that businesses, government and not-for-profit organizations that are hiring veterans can do to make that experience much easier. We often hear how difficult it is coming out of a military career that they may have been in for some time—you've either done your time or it has been taken away through injury—and how difficult that transition can be.
Often people will land in a job and then bump.... What we hear from employers is that they feel they're veteran friendly.
However, as you rightly say, veterans don't stick around. They don't stay in those jobs. It's often because they're worried about finding that first job post service to feed their family—to give themselves some economic security—but it isn't a job that gives them the same well-being and fulfillment psychologically that they had when they were in service.
That culture piece is really important. I mentioned things like veteran employee resource groups and buddy systems that make veterans feel welcome and get other veterans in the businesses to help support them.
Often, if veterans have that sense of purpose and service they so proudly displayed while they were in uniform, we believe those other community supports around veterans will give them those psychological benefits.
I mentioned the importance of volunteering and service. Something that True Patriot Love is very focused on is funding a range of those programs that give people other ways of contributing to the community, as well as the work they do to provide for themselves and their families.
I would say that some of it's within the business, and then some of it's within the community around the vet that supports them as they make that transition.