A lot of it turns back to awareness. We have heard from individuals, new Canadians who have come to the country, that they didn't understand what the poppy was. We are taking opportunities, every chance we get, to talk about the meaning of the poppy and the various remembrance initiatives and representations we have. It again speaks to that education.
I look back to 2015, when Ipsos did a poll about John McCrae and In Flanders Fields on the 100th anniversary of the writing of the poem. Only 61% of the respondents were able to identify that McCrae wrote In Flanders Fields. Also 24% of the people didn't know it was a Canadian who wrote the poem and it was written during the First World War. We can do better.