Thank you so much for that question.
We recognize that if you asked an average Canadian what they envision or think of when they hear the word “veteran”, they might think about a World War II veteran or a veteran of the Korean War, but Canada has 460,000-plus veterans here, many from modern conflicts.
It's part of making sure we take an opportunity to recognize those key milestones, that we're better telling the stories and that we're talking about the Canadian Armed Forces and their domestic efforts.
Over the last year we've taken time to put together educational materials and events to recognize the Red River flood, the ice storms and the downing of Swissair Flight 111.
However, more importantly, our “CAF Around the World” commemorative strategic plan, which is available on our website, really allows us to hone in and focus on particular regions and areas so that we can better tell those stories.
I would say that we're coming at it from several approaches—education and awareness, community engagement—