Mr. Speaker, first I want to say that the ad campaign was effective when it was first implemented. But it is now time to change that campaign. We know how we must spend our money. We are working with the provinces and the anti-smoking groups to ensure that the next campaign will focus on the current problems and on young people, because they are the ones we want to convince to stop smoking or to avoid developing that habit.
In the House of Commons on April 25th, 1994. See this statement in context.