Mr. Speaker, as of this morning our neighbours to the south can receive two new Canadian programming services, each owned and operated jointly by the CBC and Power Broadcasting. Newsworld International will focus on top international news, presenting a uniquely Canadian view of major world events while the second channel, TRIO, a family oriented television service, will provide the best of Canadian programming to its U.S. audience.
These two channels will be distributed in the United States via cable and Direct TV, a new satellite service for direct broadcasting, offering consumers programming that will include films, sports broadcasts and special events.
Exports to this new market will build on Canada's traditional programming strength and supplement the revenues of Canada's national public broadcaster.