Mr. Speaker, 11,000 Quebecers die each and every year as a result of tobacco consumption. As the ministry of health, we have had to show some leadership on this particular file. There is leadership but it has consequences. The consequences are that there are restrictions on sponsorship promotion. It will be regulated. We will consult with
the industry. We will consult with the various cultural groups to make sure there are workable solutions.
Make no mistake about it, there are restrictions and there are restrictions on sponsorship promotion.