Mr. Speaker, "Sitting Comfortabull?" asks the Air Canada ad in a European newspaper. This ad, which uses Chief Sitting Bull to create a stereotypical, racist image of Canada's native peoples, is insulting, in the opinion of the First Nations and the Bloc Quebecois.
For Air Canada, it is a "standard Canadian image". Is an ad denigrating a culture a "standard Canadian image"? We hope not.
The Bloc Quebecois calls on the government to bring the necessary pressure to bear on the airline to withdraw this ad, which is damaging not just for the First Nations, but also for the image of Canadians in general, and to offer apologies.
Furthermore, the ad should be designed by a Canadian company, rather than a British advertising agency that has apparently not yet shed its colonial past.