Mr. Speaker, it was precisely for those reasons that many individuals came before the standing committee. That was the rationale we had for the purposes of the implementation period, so that people have the opportunity to adjust to the new regime.
It is quite false for individuals to suggest or to imply that this legislation in any way bans sponsorship or sponsorship promotions. What is being done is that restrictions are being placed on four essential items: the price, the place, the product and the promotion.
I am appalled that a candidate for the leadership of a party would stand in his place and dismiss $3.5 billion in costs to our health care system and 40,000 lives each and every year. Shame on the Bloc Quebecois.