I have great respect for the honourable member opposite and I want to share with you, Mr. Speaker, and the hon. member the words of a prominent Quebecer: "Sponsorship is subliminal publicity. People associate cultural products to tobacco brands. It is a very powerful way to push consumption of the product, in particular among youth".
I know the hon. member does not wish to believe me, but perhaps the hon. member will believe the minister of health of the province of Quebec.