Mr. Speaker, thank you for your co-operation, and I want to thank my colleagues for giving me a chance to explain why we should vote against this bill.
The purpose of Bill C-216 is to prohibit cable distributors from providing an optional service without the consent of the subscriber. It is intended to prevent negative option billing. This is a marketing technique that puts the onus on the consumer to indicate that he does not want the service.
For instance, when a consumer is offered specialty channels, he is offered them as a service by the cable company, which tells him that if a month from now he is no longer interested, he should give them a call and they will remove the service. So the onus is on the consumer to accept or refuse the offer, and if he does neither, the
cable distributor providing the service bills the consumer. This is called negative option billing.
The bill provides for two exceptions. First, if the new service is substituted for an existing service with no increase in the amount billed, and second, if no distinct separate charge is levied for that service. The Senate, when it considered this bill, proposed an amendment.
The purpose of this amendment is to give the CRTC the power it already had and did not wish to use, which is to allow negative option billing in the case of specialty channels. The CRTC already had that power, and an amendment was proposed to confirm that it had the power and should use it.
I may recall that this bill came on the heels of a revolt among consumers in English Canada. It started in the Vancouver area where there was an outcry in 1995 when a new package of services was introduced by Rogers Communications. In January 1995, six new English specialty channels came on the air, as authorized by the CRTC. Rogers Communications took advantage of this opportunity to change the packages it offered to consumers and, in the process, subscribers lost some of the channels they liked.
They were going to have to pay extra to have them again. The subscribers also had to tell the cable company they did not want to take the new channels. This is called negative option billing.
Consumers in the west were penalized by the fact that Rogers insisted on adding new channels, as a marketing strategy, and the channels consumers enjoyed were withdrawn. Consumers had to pay extra to get them. This obviously drew a loud outcry from western consumers and from consumers in the Toronto area.
What was happening in Quebec at the time? Vidéotron was not offering a tiered service. It simply added new specialty services to its basic service at no extra cost. COGECO and CF Cable reached an agreement with the office of consumer protection after demonstrating the importance of the billing. This is one way of achieving desired penetration, that is, selling the product to enough subscribers to make it cost effective. In Quebec, because the market is so small, 85 per cent penetration is necessary. In other words, 85 per cent of customers must subscribe to cable for it to be cost effective.
Why did the office give its approval and allow the billing, as long as flexible arrangements were in place for consumers who did not understand their obligation to cancel their subscription and avoid being penalized? Simply because, in Quebec, legislation prohibits negative option billing. The same legislation may be found in two other provinces. Billing is a matter of provincial jurisdiction. Product availability and client invoicing are provincial matters. This is why cable companies in Quebec agreed with the consumer association-they wanted to obey the law-and why COGECO did not ask its customers for a cent. This was not the case in the west.
I should add there were no optional services in Quebec at the time, and they did not arrive on the market until 1995.
So some of my colleagues and I are going to take this hour to explain in detail how this whole practice of negative option billing must be opposed and how there must also be respect for the fact that it comes under provincial jurisdiction.
Second, it must also be said that, if passed, the bill will have the effect of preventing any new French language specialty services from broadcasting in Quebec or in French Canada.
My colleagues will back this up and show how this bill has an impact on all francophone communities in Canada, and especially in Quebec.
Finally, they will also show how many organizations, how many specialists have demonstrated here in the House, before the committee and in the Senate that the scope of this bill is unacceptable.
Mr. Speaker, as you are indicating to me that I have only two minutes left, I would like to move an amendment to this bill. I move, seconded by the member for Drummond:
That the motion be amended by deleting all the words after the word "That" and substituting the following:
A message be sent to the Senate to inform their Honours that this House rejects the amendment made by the Senate to Bill C-216, An Act to amend the Broadcasting Act (broadcasting policy), because, in the opinion of this House, it does not bring the Bill into conformity with the objectives of the Broadcasting Act with regard to French-language services.
That, Mr. Speaker, is the amendment I wished to move, and I will invite my colleagues to continue the debate by pointing out how many experts have opposed the bill, beginning obviously with Quebec's Minister of Cultural Affairs, Louise Beaudoin, who spoke out strongly against it, raising the important issues of distribution and dissemination of cable services for francophones, particularly in Quebec.
Mr. Speaker, if you will approve this amendment, I will move it. My colleagues will continue, in this debate, to show, argument by argument, that this bill should be rejected, because it poses a threat to all francophones in Canada, including Acadian francophones and francophones in Quebec.