Section 27 of the Tobacco Act prohibits the furnishing or promotion of a tobacco product if any of its brand elements is displayed on a non-tobacco product that is youth or lifestyle oriented.
Rothmans, Benson & Hedges Inc. has been advised by Health Canada that the link between Alfred Dunhill non-tobacco products and Dunhill cigarettes is under review. The department has also informed the company that it may continue to distribute Dunhill tobacco products during this review. This approach follows the tobacco compliance policy which is consistent with compliance policies for other acts that are the responsibility of the Minister of Health.