Information concerning Canada Post's operational and material costs is privileged and commercially sensitive. Consequently, the cost of the “We're back at our post” advertising cards mailed shortly after the 1997 postal strike cannot be specified.
Canada Post has not relied on government funding since 1988. Therefore all its expenses, including corporate advertising campaigns, are self-funded.
The “We're back at our post” advertising cards were distributed to restore public confidence in Canada Post by announcing the immediate resumption of postal services. As well, they reinforced Canada Post's commitment and readiness to serve Canadians in a dedicated, hardworking manner.