Mr. Speaker, I thank my colleague for his question.
In reality, when it is said that 45,000 Canadians die each year from tobacco-related diseases, this means one adult in four dies in this way. This is an extremely serious situation, and we have spent about $120 million in the past four or five years on anti-smoking campaigns.
The series of ads to which my colleague is referring was very effective, and we want to go even further in our anti-smoking campaign.