Mr. Speaker, earlier this month the Government of Canada announced a $480 million tobacco control strategy. Of this amount, $210 million will go toward a mass media campaign with special emphasis on youth.
I am also pleased to inform the House that earlier today my colleague the Minister of Health launched three youth pilot projects: Rightstuf Racing, Blue Ribbon Campaign and VRAI. These projects are designed to raise awareness on tobacco issues and to build on the protection, prevention and cessation elements of the new tobacco control strategy.