Mr. Speaker, I am pleased to respond to the hon. member for Lotbinière—L'Érable concerning the Auditor General's report and the public opinion research.
First, it is important to state quite clearly that the member's question relates to unconfirmed stories about a leaked draft report of an officer of this House. Obviously I cannot speak to that. However, I can confirm that the government considers the Auditor General's report to be crucially important and we will act quickly on any recommendations that she makes.
Also it is important to note that throughout the course of the Auditor General's review of sponsorship, advertising and public opinion research, Public Works and Government Services and Communications Canada have cooperated fully and have worked to ensure that she is fully informed in all aspects of these programs.
I can also confirm the government's ongoing commitment to improving these programs. Following a Treasury Board review and a set of recommendations made last year, changes have already been announced to improve and enhance the way that government manages these programs. These changes were guided by the four key principles of value for money, transparency, stewardship and flexibility.
In Treasury Board's conclusions, the public opinion research function was found to be generally well developed and managed. Still, the government consulted with association representatives and public servants and in June 2003 enhancements were announced to increase competition, improve transparency regarding the selection of suppliers and to increase value for money.
Public opinion research is an increasingly vital tool for helping the government meet the needs and expectations of its citizens. With regard to the sponsorship program, Treasury Board recommended revising the program's objective, management and delivery. On April 1, 2003 a new program was launched with improved structure and administration. The program is administered entirely by Communications Canada without the use of third party intermediaries.
A remodelled administration process has clear objectives to ensure transparency, accountability and value for taxpayers' dollars. Also, the new program is national in scope and is designed to communicate with Canada in all provinces and territories. As well, following the recommendations made by Treasury Board, on April 28 of this year, a comprehensive action plan was put in place to renew advertising management practices. Changes will create greater competition for government advertising business and improve the value the government receives for its investments in advertising.
Overall, the internal government capacity in advertising is strengthened with Communications Canada providing support, advice and enhanced training opportunities.
In conclusion, the government is looking forward to the Auditor General's report. It will no doubt give us further means to make sure that past problems are corrected and that safeguards are put in place for the future.