Mr. Speaker, I thought the first question was tongue-in-cheek as well, just showing the spirit of this good House. No, I do not own shares in Voortman's. I believe it is a private company. I have a lot of constituents who work there, and it is a fine company. Speculaas are my favourite cookies. Only in Canada would the child of Irish immigrants love the favourite Dutch cookie. I occasionally buy a box of cookies for our public consultation meetings. If members are having a community events, they might considering buying them.
The more important issue is, does the shock factor work? As somebody who graduated from business school, in marketing particularly, I am convinced that this is the way to communicate with people. There are a lot of challenges as to whether shock works. We can get good strong information. We can encourage people to understand the information that we give them. There are a lot of steps before we get to “This will kill you”. I am not sure that has a diminished value over time. Everything will kill us with too much of it. Even too much good healthy Canadian water could be bad for a person.
I am not sure that kind of labelling would be the first step at this point in time, but I am open to seeing the research.