Madam Speaker, these are two of the first issues with which we have had to deal. The industry has been slow to react. We believe it is only the public awareness recently that has triggered some companies to come on line.
I suppose it is the cost of reformulating products. I suppose there are some serious quality control issues. The thing about trans fats is it makes oil stable at room temperature and it adds to the shelf life. These are very tempting things for those who are producing processed food. The peanut butter we have to stir does not have any trans fats in it. Peanut butter that is solid at room temperature is loaded with trans fats. That is a marketing issue.
With regard to the phase in period, Denmark had to have consultations with industry as to what would be possible and realistic. It gave industry adequate time to meet these new guidelines. The country stopped short of saying it would be a voluntary compliance issue because it recognized that industry was not necessarily motivated unless pushed to do so.
The legislation that we contemplate coming from the motion today would have adequate time frames for industry to reformulate and to find an adequate supply of an alternate oil to use.