Mr. Chair, it is always wonderful to join a debate when it is getting good. I will be splitting my time. I have two questions, which I figure will take 10 minutes maximum of my 15 minutes, and I will cede my last 5 minutes to my charming colleague from Thornhill.
My first question, although I will leave to the discretion of the minister, I would suggest is for the Minister of State for Public Health. It follows on a discussion that the member for Brampton—Springdale had asked on the issue of health promotion. I would not suggest that the Minister of State for Public Health does anything but provide concise answers, but I want to get to my second question as well.
I want to talk about chronic and preventable disease. We have a public health department and I think all Canadians have great confidence in the minister and that department. However, it is very important that we not forget, while we get consumed by SARS and West Nile and the issues that come up in public health, that chronic disease is the biggest killer by far in Canada, such as cardiovascular disease, cerebrovascular disease, arthritis, diabetes, which I think people would concede is virtually epidemic, emphysema. They all contribute to many of the cancers.
I want to talk about one specific idea that I have. I think the country is ready to move to action on chronic disease. We need a test market and I have the perfect test market in the province of Nova Scotia. Let me explain why.
We have a department of health promotion that involves Dr. Hamm, our premier, Dr. Tom Ward, our former deputy minister of health, who we unfortunately lost but who was a pioneer in many aspects of health, and Scott Logan, who heads the department in Nova Scotia. We have a very good team working on health promotion, and I believe we are the first health promotion specific department of government in Canada.
It would not be the first time either that Nova Scotia has been used as a test market. There is a famous study, called ICONS, which is improving cardiovascular outcomes in Nova Scotia. It used Nova Scotia as a test market for it about seven or eight years ago. We also have a high incidence of chronic disease. We have a nice round number of people, around a million. We have a nice mix of urban and rural. We have a university presence. We have strong research.
We also have strong stakeholders in the community. We have the Heart and Stroke Foundation, the Canadian Cancer Society and a number of other organizations that are very involved in the promotion of healthy living in Nova Scotia. As well, being part of Atlantic Canada, we have among the highest incidence of chronic disease in Canada.
On April 15 of this year I had the opportunity to invite the Prime Minister to a round table meeting in my constituency, held at Cole Harbour Place. Stakeholders from across the breadth of the health promotion community were present, such as the Heart and Stroke Foundation, the Cancer Society, the Canadian Diabetes Association, the Lung Association, the provincial department of health promotion, the regional health board, the community officer from the local health board, Recreation Nova Scotia, Sport Nova Scotia, representatives from a number of physical activity organizations like the Sportsplex and Cole Harbour Place and consultants in health promotion.
After the meeting, the Prime Minister indicated to me how much he thought the meeting was useful. He also indicated it was the first time he had been in a specific meeting in a community that talked only about health promotion. He said that he had found it refreshing as well as enlightening. Nova Scotia would be the perfect place to do a pilot project on health promotion.
I know my hon. colleague from West Nova, who is a perfect example of community health in action, would support me in this. We need to get the schools involved. We need to get child care facilities, hospitals, sports organizations, recreation groups, coaching associations, non-profit health charities, universities and researchers involved. Some great work is being done through CIHR in Nova Scotia on rural health and on all aspects of population health. We need to get public health nurses involved.
People in Nova Scotia know this minister very well and have great faith in her. She has been down on a number of occasions.
Federal, provincial and municipal governments, with non-profit charitable organizations and stakeholder groups, need to set some standards and achieve some outcomes on nutrition, physical activity in school, smoking, alcohol abuse and stress management. We could do it through education, programs, incentives and regulations. We could set some timeframes. We could set some checkpoints.
I have had the opportunity to talk directly with Scott Logan of the department of health promotion in Nova Scotia. I am sure that he would be very interested in being involved in this type of project.
We have great community leaders in health promotion in Nova Scotia; Jane Farquharson, Bill VanGorder, Dawn Stegen of Recreation Nova Scotia, Mike Lagarde, Anne Cogdon. I think we need a test market for a real attempt to measure and set targets to improve the health of Canadians. I believe we can start it in Nova Scotia. That is my short preamble.
Would the Minister of State for Public Health consider this a reasonable idea? Specifically and more generally could she talk a little about the benchmarks or targets that she thinks are important to consider in the promotion of healthy living?