Mr. Chair, I understand that Health Canada vigorously and rigorously enforces compliance on these issues. However, I think the hon. member is aware that we live next to a great big country that in fact allows direct to consumer marketing. When we watch television that is beamed into our homes from across the border, we are then obviously influenced by that advertising.
Direct to consumer advertising is not allowed within Canada. It is in fact highly regulated. We are looking at that and we are trying to address the issue but it may be difficult if not impossible to address in the short run.