Madam Speaker, I thank my hon. colleague for his question.
Obviously, it would be hard to disagree with the principle. If we could advertise in every renowned location, we would. For instance, if our wine selection included wines from the three leading wine-producing provinces in Canada, that would be a plus. I can hardly imagine that it could be wrong; in fact, it would be desirable. We could make sure that every effort is made to promote our Canadian wines and spirits.