Mr. Speaker, I want to start off by giving my sincere personal thanks to the member for Nanaimo—Cowichan for helping to inform Canadians about this important issue and for her hard work in committee.
I attended each of the committee meetings and I know she always asked questions to inform herself and challenged positions. I want her colleagues to know that this hon. member did an excellent job on behalf of Canadians concerned about this issue.
The member raised a broad spectrum of issues and concerns. To me the most important point she raised is the argument about the synergies between having a label on a product and a strategy to complement it, and the converse, that the strategy also has to link itself to a product as well.
The member will probably know that in the United States there was an effort made to fix the label in the United States because it was not readable or noticeable. The bureau of alcohol, tobacco and firearms rejected the move to improve the label in the United States primarily because the beverage alcohol industry said that it was working and doing its job. It was informing people and awareness levels were high.
I wonder if the member would care to comment on that in view of the fact that in the United States the beverage alcohol industry was saying that the label in the U.S. was working, and in Canada the beverage alcohol industry was saying the label was not working.