Mr. Speaker, the member simply does not get the issue. He wants to talk about labels and whether labels in and of themselves are the solution to all problems.
What I said at the end of my speech, and it is too bad he did not listen, is that right now we have beverage alcohol that looks like a benign product. It is a fun product. However, the evidence is clear, and it is not refuted by the member, that it is a dangerous product. It can cause harm if misused, but it does not warn us of that fact.
If a label is put on a beverage alcohol container, it is a declaration, a sign and a symbol to every Canadian that this is a product that can harm people if misused. That, then, is the starting point at which all other promotional, educational and harm reduction programs can begin. That cannot be done until it is declared that alcohol is a dangerous product. The member should know that.