Mr. Speaker, this certainly seems like a noble pursuit but there are some fairly significant flaws with the argument, particularly when we look at younger individuals. In general, they tend to consume a fair amount of their alcohol at commercial establishments where labelling would not have any impact whatsoever.
I am just wondering if there might be a better way of doing this that would be less cost prohibitive, perhaps through Health Canada or at liquor stores and drinking establishments, where we could look at putting this type of signage up to promote awareness about alcohol.
It seems that labelling is very cost prohibitive for the industry. I am really concerned that young people consume most of their alcohol in commercial establishments where they would not see the labels.