Mr. Speaker, it already is the law in most provinces across Canada and there are signages up in those places.
However, in terms of being cost prohibitive for the industry, we are talking about an industry that spends less than 10% of its advertising budget on responsible use messaging. It changes the label virtually once a year on most of its products.
As the member will probably know, health warning labels have been in place in the United States since 1989. He should also know that Canadian companies exporting to the United States, which includes all of the majors, already put labelling on bottles to conform with the U.S. law. Therefore, the member is clearly wrong in his assumption.