Mr. Speaker, once again, in his 1997 election report, the then chief electoral officer, Jean-Pierre Kingsley, indicated that national advertising spending restrictions in section 48 of the act did not apply to ads that had tag lines from local campaigns: “Since the time purchased was...used to run a national advertisement with a local tag line, this rendered the prohibition in section 48 somewhat ineffectual”. The then CEO of Elections Canada made it clear that the tag line, not the content, determines the nature of the ad expense.
In the House of Commons on April 28th, 2008. See this statement in context.