Mr. Chair, the product of Canada label is a tremendous marketing tool, because everybody knows a Canadian product is safe. But there are a number of other ways to assess that.
We had some discussions with processors. I cannot divulge who they were, but they gave me an example of a product made with 100% Canadian potatoes. The label does not say “Product of Canada”, but it does say “100% Canadian potatoes”, splashed across it. That is what they worked with if they could not hit the 98%. It is a tremendous opportunity to do that.
There is also backing down to what is reprocessed. The member's colleague raised the issue one day in the House. He talked about importing cocoa beans and sugar to make a product and putting Quebec blueberries in it, but he could not call it a product of Canada. We do not grow cocoa beans here, so that is a problem to begin with.
One could say, “Good quality Quebec blueberries”--