Madam Chair, I thank my colleague for informing us about what is taking place in Quebec.
There has been a lot of discussion tonight about the need to talk to our families and friends at the dinner table. I do think that is really important. However, it is similar to the chicken and the egg situation. If people are going to talk about it, it is because they are aware. It is one thing if there are 10,000 individuals who are aware and have conversations. However, we need to have a massive public awareness campaign in order to have those conversations.
There is awareness about drunk driving because year after year there have been messages about it. For example, in B.C., the Insurance Corporation of British Columbia has a massive campaign. We have campaigns by groups in the non-profit sector, such as Mothers Against Drunk Driving. We have police campaigns. There is a massive awareness and slowly, a shift begins to take place.
Of course, people have to have discussions before making a decision about whether to sign a donor card online, in person or at the auto insurance bureau. However, unless we have huge public awareness campaigns to deal with some of the myths about organ donation, I do not think we are going to make a lot of progress.
I wonder if the member would just comment on the need for some kind of huge public awareness campaign across the country.