With regard to the operation of the Canadian Tourism Commission for the past ten fiscal years: (a) what has been the government's contribution for each year; (b) what amount of money was earmarked for administration; (c) what amount of money was earmarked for marketing as a whole for (i) special projects, (ii) targeted countries or regions within an area, (iii) targeted events; (d) how much money was spent promoting specific special events within Canada such as the 2010 Olympics and what was the breakdown of how the marketing money was spent; (e) how is the efficiency of this marketing spending determined; and (f) what criteria are used to determine if a specific event, destination, or targeted country or area should receive marketing dollars?
In the House of Commons on March 21st, 2011. See this statement in context.