With respect to the television advertisements “Our Veterans Matter”, “The Pride of Our Country”, “Veterans’ Week Vignette”, and other 2011 Veterans’ Week television spots: (a) how many different advertisements were produced or used to promote Veterans’ Week in 2011; (b) what was the total cost (production, airtime, etc.) for the advertisements in (a); (c) what was the cost to produce the television spots, broken down individually by advertisement; (d) what company or companies produced the advertisements, broken down individually by advertisement; (e) what was the cost of television airtime for the advertisements, broken down individually by advertisement; (f) on which television channels were the advertisements aired; (g) what was the cost of online airtime for the advertisements, broken down individually by advertisement; (h) on which online platforms were the advertisements aired, broken down by free media (e.g., posting to YouTube) and fee media (e.g., online commercials); and (i) which programs or divisions of Veterans Affairs Canada were responsible for (i) overseeing/coordinating production of the advertisements, (ii) financing the production of the advertisements, (iii) financing the purchase of airtime both on television and online?
In the House of Commons on March 26th, 2012. See this statement in context.