Madam Speaker, I rise today to speak about the importance of Bill C-11, the copyright modernization act, and its important role in creating a modern, dynamic, 21st century intellectual property framework.
Intellectual property affects all sectors of our economy. It comprises, among other rights, patents, trademarks, industrial design, and today's subject, of course, copyright. The logo on our baseball hat, a new and innovative drug, a work of art, a video game for our PlayStation, a song for our iPod or BlackBerry, all of these are rooted in intellectual property. That is why protecting IP is so important for consumers who demand better products, for businesses that create them and for our economy that grows as a result.
Let me take a few moments to expand on some of the main forms of IP and what they mean. Copyright protects the expression of ideas and applies to all original literary, dramatic, musical and artistic works and computer programs. Our copyright regime ensures that only the copyright owner is allowed to produce or reproduce the works, or allow someone else to do so. Through Bill C-11, our government would modernize this regime to ensure that it is relevant and responsive in today's digital world.
Patent rights enable inventors to create a market space in which to make, use or sell their invention in Canada.
Trademarks enable businesses to identify themselves using words, designs and other means. Trademarks ensure that products are what they say they are, which is essential for informed consumer choice.
As we move forward with the modernization of our copyright framework, it is useful to reflect on the important role that IP has played, and continues to play, in our economy. Certainly, as member of Parliament for Kitchener—Waterloo, the centre of innovation in Canada, I understand and appreciate the important role of IP.
Why do we have rights protecting IP? Protecting IP ensures that a person's idea, a company's product or an artist's creation has an economic value, and it allows its owners to earn from their creations. By providing temporary exclusive rights, IP protection creates incentives to innovate and inspires creativity. At the same time, by providing limitations to these exclusive rights, Canada's IP regime provides for access and supports the dissemination of knowledge. In short, IP protection prevents competitors from copying or closely imitating products or services, and allows businesses to bank on potential returns on investment. This creates economic growth, jobs and prosperity across the country.
IP preserves the competitive edge that a business or a person acquires through research and development and marketing, inventiveness or creativity. It allows dynamic entrepreneurs to answer unsatisfied market domain or open up new market frontiers. It allows businesses to develop goodwill through branding strategies that help them retain customers by ensuring that a brand is consistently associated with a level of quality of products or services.
In addition to protecting ingenuity and creativity, IP helps instill trust, confidence and loyalty in consumers. All of us in the House no doubt know and trust many Canadian products. IP protection ensures that these brands are protected against piracy and counterfeit.
In the digital age where data and information can travel around the world in the blink of an eye, the role of IP has never been greater. That is why now, more than ever, Canadian companies are concerned not only about the nature of the rights that are granted, but also about the effectiveness of their enforcement, both here in Canada and abroad.
That is why Canada signed the anti-counterfeiting trade agreements in October 2011, demonstrating our commitment to combatting the trade in counterfeit and pirated goods.
I am proud of our government's introduction of the copyright modernization legislation, which is before us today. This bill would strengthen copyright protections and modernize our copyright regime to bring it in line with international standards and with the realities of the digital age. Specifically, it would provide a clear framework for businesses to be able to protect their creative content, reach new markets, reinvest in further innovation through the development of new business models, and combat infringement in a digital environment, particularly online piracy.
This bill would implement the rights and protections that are set out in the World Intellectual Property Organization Internet treaties which were signed in 1997 and never ratified here in Canada. For too long we have been outside the consensus on modern protections for IP. With this bill, that would no longer be the case.
The bill would provide legal protection for businesses that choose, choose being the operative word, to use digital locks to protect their intellectual property as part of their business models. It would also give copyright owners the tools to pursue those who wilfully and knowingly enable copyright infringement online, such as operators of websites that enable illegal file sharing.
Rights holders would also benefit from legal protection for rights management information. For example, these provisions would prevent the removal of a digital watermark for the purposes of facilitating infringement. The bill would give innovative companies the certainty they need to develop new products and services that involve legitimate uses of copyright material.
Software companies would be allowed explicitly to engage in encryption research, security testing, compatibility testing and reverse engineering. This would support the growth of a competitive third party software market in Canada, spurring follow-on innovation. It would make clear that temporary reproductions made during a technological process are not a violation of copyright.
Finally, the bill would clarify the roles and responsibilities of intermediaries, such as ISPs and search engines. Copyright modernization is a major element of the intellectual property regime in Canada. In this digital age, it is vital that we act now to pass Bill C-11.
Modern copyright is a springboard for a growing digital economy and the foundation for any future digital economy strategy. In passing this bill, we would enhance Canada's innovative capacity, create the necessary environment for growth in our dynamic innovation-driven industries and foster Canadian creativity. All of this would mean jobs, growth and long-term prosperity, something that all members of this House should welcome.
I urge all hon. members to join me in supporting this bill and ensuring that the copyright modernization legislation can proceed to the Senate.