Mr. Speaker, I have listened with interest to the other members who have spoke in the House and I agree with the member for Vancouver East, as does the government, that the average sodium intake in Canada is definitely higher than it should be.
We are committed to the goal of lowering sodium intake from 3,400 milligrams per day to 2,300 milligrams per day by 2016. I am happy to report that early studies indicate that we are already on track toward reaching this goal without heavy-handed legislation or regulations. That is why I do not support this bill.
The Government of Canada currently takes a voluntary multi-stakeholder approach to sodium reduction, as recommended by the report, “Sodium Reduction Strategy for Canada”. Despite, the call from Bill C-460 to implement this report, the bill does not follow the report's key recommendations. It fails to capitalize on the benefits of the current collaborative approach and would increase burden to industry through new legislative and regulatory measures. The bill may also pose risks to food safety and health and carries financial cost to government, industry and Canadians. The measures proposed in the bill ignore the shared responsibility in reducing sodium intake in Canada. For sodium reduction efforts to be effective, responsibility must be shared among Canadians, the food industry and federal, provincial and territorial governments.
Industry has accepted the challenge of reducing sodium levels, while maintaining food safety and consumer acceptance. In fact, industry has responded to the demands of Canadians and is putting more healthy choices onto the Canadian marketplace. We are already seeing positive progress toward meeting the sodium reduction targets. Data recently collected from a sample of breads, breakfast cereals and canned soup shows that sodium levels have been reduced by 10% overall in these product categories. This is one-third of the way to the 2016 goal.
The fact is that these early achievements have been made without the heavy-handed measures proposed by the bill. Why change things now? We are on the road to recovery, as it were.
As Canadians, we have a critical role as well. It is the responsibility of all of us as individuals to become aware of nutrition issues and what is in our food so we can take more informed choices when we are the grocery store, when we eat at home or when we eat out. However, health is not just about eating; it is also about exercise and fitness.
Finally, this government's role, along with provincial and territorial governments, is to help promote the healthier choice as the easiest choice for Canadians. We do this through a three pillar approach that includes awareness and education for Canadians, guidance to industry and research.
The Government of Canada's current approach to sodium reduction strikes the right balance and respects the responsibilities of all stakeholders. Let me describe some of the work that our government is doing.
As members know, in 2010, our government launched the healthy eating awareness and education initiative to raise Canadians' awareness about the benefits of healthy eating. The goal is to help inform Canadians so they can choose a healthier choice. This initiative promotes plain language messages about healthy eating, sodium reduction and healthy weights for Canadians.
The first two years concentrated on the Nutrition Facts Education Campaign, with a focus on percent daily value. The percent daily value can help Canadians determine if a specific amount of food has a little or a lot of a nutrient, such as sodium. This government has used innovative ways to deliver this campaign with the collaboration of Food & Consumer Products of Canada and its member companies.
Public opinion research results have shown an increase of 5% in the use of the nutrition facts table over a two-year period. In addition, almost half of those surveyed said that having nutritional information available had influenced the decisions they made when buying food.
The Eat Well Campaign was launched in September 2012 and includes messages on sodium reduction. Early findings show consistent positive indicators of intent to change behaviour. The Eat Well Campaign continues to work with the provinces and territories, non-governmental organizations, health professionals and retailers as we move forward.
This demonstrates that, while still in the early stages, the current approach is working. That is why this government continues to collaborate with various stakeholders and has done so recently to develop guidance to industry to reduce sodium in processed foods.
The Government of Canada released guidance for the food industry on reducing sodium in processed foods in June of 2012. The bill proposes that this guidance be put into regulation. This is unnecessary. Health Canada's guidance notes specific sodium level benchmarks for processed food categories. It is intended to serve as a guide for the food industry to reduce sodium in its products. This will help Canadians reach the 2016 average sodium intake goals.
If passed, the bill would require that benchmark levels set out in the guidance become mandatory limits, with warnings on labels for any prepackaged foods that exceeded these levels. However, the benchmarks are based upon averages for entire food categories, such breads or cereals. They were not designed to apply to individual foods.
As a result, the requirement for labelling of individual products with warnings stating that the food does not meet Health Canada's sodium reduction targets would be misleading to Canadians and go against the intended purpose of such a label. Furthermore, the guidance cannot be put into regulation as it is simply not possible to enforce an average.
In addition, the bill does not take into consideration food safety or food categories such as prosciutto, which are not expected to follow guidance given the nature of the product.
Indeed, the bill would pose many challenges. While unintentional, implementing the bill may potentially have negative impacts on food safety and health; I repeat, negative impacts on food safety and health. Salt- and sodium-containing food additives play important roles in the preservation of numerous foods, such as processed meats and cheese.
The bill's 90-day coming into force period would require a rapid reduction of sodium. The bill simply does not anticipate the food safety consequences that this could create. For products that cannot meet the sodium levels within the short timelines proposed by the bill, warning labels would be required. These warning labels could very well have negative health impacts that the bill, again, would not address.
A warning label for sodium alone could be very misleading to Canadians. Sodium is not the only nutrient that needs to be considered when trying to make healthier choices. A product without a sodium warning label may be perceived as a healthy choice, but may not actually contain the nutrients required to support a healthy diet.
Warning labels on foods may not achieve the desired health benefits and may not be appropriate, as risk is not associated with consumption of a single food or nutrient but, rather, overall consumption patterns.
This government's approach has been to encourage healthy eating through positive messaging, awareness and education activities, as I have described, not through unnecessary and misleading warning labels. Almost all prepackaged foods already require a nutrition facts label that has nutrient information, including the amount of sodium preserving. This table gives Canadians the information they need to make informed choices.
Finally, the bill would impose a considerable and unnecessary regulatory and administrative burden on the government and on industry. To illustrate, there are upwards of 100,000 prepackaged foods on the Canadian market, and each of these products would fall under the requirement to provide the Minister of Health with information on sodium content. A public registry would have to be established to communicate this information. This enforcement cost would be significant and would require new resources. The added compliance burden to industry would also be significant. This could result in costs being passed on to Canadians. In addition, it is unclear what the database would be used for.
As I stated earlier, a food low in sodium is not necessarily a healthy food. It would be inappropriate and misleading for people to use a registry that did not present the complete nutritional picture as a guide to healthy and unhealthy foods.
Multi-stakeholder efforts to reduce sodium intake in Canada are still in the early stages, and despite this, we are starting to see progress. It will take time for the food industry to adjust its products so they continue to be safe and acceptable to Canadians. While promoting sodium reduction is worthwhile, the bill fails to make the case for changing course now to take on such a heavy-headed expense of an unnecessary approach.
For all of these reasons, I cannot support the bill. It is my belief that the majority of the House would agree.
While it is well intentioned, I do not think that all the factual information has been examined. We do not want to take a heavy-handed approach. We want to do as we did with trans fats. We did this voluntary approach in trans fats. It worked. Now the trans fat issue looks very good compared to the way it looked before. We are doing the same thing with sodium intake.
This is an issue that our government takes very seriously, but we want it to work out. We believe that this voluntary approach will work.