Mr. Speaker, the Government of Canada purchased airtime during the broadcast of Super Bowl XLVII on February 3, 2013, for two separate Government of Canada campaigns--the better jobs campaign for Human Resources and Skills Development Canada, HRSDC, and the economic action plan campaign for Finance Canada, FC.
For the better jobs campaign, HRSDC purchased one 30-second spot on the CTV national network, one 30-second spot on the local CTV station in Winnipeg and three 30-second spots on the RDS network. Because of technical difficulties during the broadcast, the CTV network ran the ad two more times, free of charge, and RDS ran the ad one more time, free of charge.
For the economic action plan campaign, Finance Canada purchased two 30-second spots on the RDS network.
The Government of Canada does not disclose information about the specific amounts paid for individual ad placements or the amounts paid to specific media outlets. This information is considered third party business sensitive and is protected under paragraph 20(1)(b) of the Access to Information Act.