Mr. Speaker, I am delighted to answer the question. That allows me to talk about a fantastic measure in our new economic action plan 2013. That is the Canada job grant. Indeed, because we think it is such a great program, we believe it is important to communicate it to all Canadians so that they can see themselves, or see their own potential, in those commercials.
I think it is very important that in those ads we see young women wearing hard hats. Women are an under-represented group in the trades. We are promoting their presence and will continue to.