Mr. Speaker, I thank my colleague for his very insightful and thoughtful speech. This is a huge problem for the greater community of Ottawa–Gatineau. I have had retail store operators, local RCMP detachment officers, the Ottawa Police and beyond, make representations on the question of contraband cigarettes.
I was struck by one of the issues that was raised by my colleague in his speech, that being the question of effective outreach, communication, publicity and advertising. We need to impress upon Canadians that we need to continue what is really a very dramatic success story in Canada in terms of the number of people in Canada who do not smoke.
The government seems to have an awful lot of revenue for its economic action plan. We are seeing numbers now at about $100 million a year. I saw the ads again last night during the playoff hockey game. It did not spoil the game. It was a great game.
On a serious note, I want to ask my colleague if he could talk a bit about what he would envisage in terms of outreach and engagement, to make sure those powerful weapons are deployed against contraband tobacco products so that people do not smoke or we basically prevent them from starting to smoke. It is a terrible addiction. It would be very helpful to have my colleague speak to that.