Mr. Speaker, the strategy that was implemented and is spoken about by the member opposite was announced in June of this year. This is a continuing and ongoing process that the CBC has undertaken and will continue to work through. I would add that Hubert Lacroix, the president of the CBC, also said:
...a weak advertising market across the industry, lower-than-expected schedule performance in the key 25-54 year-old demographic on CBC Television, lower than expected ad revenues...and the loss of the NHL contract...have combined to create an important revenue shortfall....
The CBC is doing what it is supposed to do: dealing with it.