With regard to the Department of Natural Resources advertising request for proposal, file No. cz025.23582-140223: (a) what is the total contract value; (b) broken down by individual expense and totaled for each country location, what (i) are the expected costs, (ii) is the medium of advertising, i.e. print, television, internet, radio, etc., (iii) is the language; (c) will the campaign promote renewable resources, and, if so, broken down by specific renewable resource, what percentage of the total budget will be allocated to promote each type of renewable resource; (d) what evidence was used to determine the need for this advertising campaign; (e) are there similar advertising campaigns planned or carried out by the government, and, if so, what is the (i) file number of each contract, (ii) purpose of each campaign, (iii) total cost for each contract; (f) broken down by individual organization, which targeted intense and sustained international and domestic public relations campaigns in particular does the statement of work refer to; (g) how does the government plan to monitor the effectiveness of the advertising campaign in the (i) short term, (ii) medium term, (iii) long term; (h) on what dates will the government publicly publish the results referred to in (g); and (i) what steps is the government taking to ensure it satisfies section 23 of the Communications Policy of the Government of Canada?
In the House of Commons on March 24th, 2014. See this statement in context.