Mr. Speaker, typically when we look, even in government, at the services we offer, we try to define what they are and what they mean. I would think in this case, with CBC, across the board, it would be the content it delivers or broadcasts. My colleague talked a lot about content. I would say that one of the metrics is whether the content is being consumed and enjoyed by Canadians and whether Canadians are finding it of utility. Part of the metrics around that, and I am not saying all, but a good chunk, would be the revenue it receives from advertisers in terms advertisers being willing to pay for a spot during the content.
As I look at the consolidated statement of income in CBC's 2012-13 annual report, if I read it correctly, I see a $45-million decrease in advertising revenue year over year. I am wondering if my colleague opposite would agree with me that it is an indication that perhaps there needs to be some process adjustment in terms of the content being delivered, if Canadians are enjoying it, and whether he believes that, in fact, CBC should continue to increase its programming and services around advertising.