Mr. Speaker, each year Veterans Affairs invests $3.5 billion, of which 90% goes directly to veterans' services. Less than 1% of that total annual budget is spent on advertising and communications to veterans and Canadians. This means that for every dollar spent on advertising, Veterans Affairs spends more than $800 on programs and benefits for veterans themselves. This is the cost of doing business because we care for our veterans and their families.
In the House of Commons on June 2nd, 2014. See this statement in context.